This coming September 1st our company will celebrate it's 36th anniversary. I remember joining the Oberlander companies early in 1977 when the communications division was a fledgling operation made possible by the opportunities created when AT&T split up its monopolistic hold on the telecommunications industry. The intent of this historic move was to create an environment that would foster competitive alternatives in an otherwise stagnant, monolithic industry and result in benefits typically manifest by a free-market. Conusmers in turn - not providers - would determine the value of products and services by excercising their freedom of choice at the point of consumption. It was a brilliant and warranted plan though, arguably, sometimes painful in execution.
Freedom of choice is one of those privileges I excercise, and take for granted, daily. From beginning each morning choosing whether or not to get out bed with the alarm, to deciding if a blanket is needed when settling in for the night - a day's activity is an endless series of choices bookended by slumber's bliss.
Our forefathers fought tirelessly to guarantee that we would always be free to make our own choices, to pursue our interests and seek our destiny. I love how our manufacturers respond to customers' needs and desires. I can pretty much guarantee that a solution exists to virtually any challenge. And most of the time there are mutilple solutions from which to choose. It typically becomes a matter of ferreting out the best choice. It's what I love to do. I'm anxious to see what happens in the next 36 years!
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