Integrity

integrity (ɪnˈtɛɡrɪtɪ)
— n
1.	adherence to moral principles; honesty
2.	the quality of being unimpaired; soundness
3.	unity; wholeness

(from the World English Dictionary)

 

When most of us go to market to purchase something we do so with a healthy dose of skepticism and caution so as not to fall victim to misinformation, veiled promises, misleading advertising and unscrupulous pitchmen. At least until we have gained a level of trust with the vendor and satisfaction with the product or service purchased. Our conditioning to this behavioral posture comes from prior negative experience ourselves or the lessons learned by others.
 

At times it can seem that integrity has been wrenched from the business proposition – that is, to be 'successful' in business comes at the expense of ethical behavior. The age-old-adage “its business, not personal” somehow is supposed to excuse unethical behavior. This attitude seems to have infiltrated every aspect of society, and perhaps nowhere more evident than in government. It is disconcerting to find it increasingly difficult to trust the interests and leadership of those governing us. In difficult times integrity is more important than ever but, unfortunately, desperation tends to move people to higher levels of unethical behavior. As times become more challenging inexcusable behavior can become rampant.

 

The integrity of individual or group behavior can be assessed only after it has been experienced, and attested to by those experiencing it. It stands to reason the best way to quantify the integrity of behind any proposition is to identify and consult anyone that can provide credible prior experience. In lieu of such testimony we will rely on our own intuition and discernment, ultimately making a decision of faith.

 

Not surprisingly, integrity is the cornerstone of our company's value proposition and underpins every aspect of our business. You can expect it. You deserve it. Accept nothing less.